E Legend is a sustainable brand of acessories and clothing for men & women, designed and produced in Portugal. 


An online boutique with limited editions.

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Our newest collection is just around the corner!

On Mars Pre-order

On Mars Pre-order

Where style meets sustainability. A captivating collection inspired by the raw beauty... 

Hotel California

is inspired by the vintage tropical-chic style typical from the Californian coast.
It remind us those wild fun roadtrips with a great song on the background a warm wind touching our skin.

The new designs call our attention for the preservation of the mother nature and wild marine life.

Hotel California Collection
  • Exclusive collection for the Money Museum, honoring Portugal's history.

    Exclusive collection for the Money Museum, hono...

    Ethical Legend develops an exclusive collection for the Money Museum, honoring Portugal's history. Two Portuguese entities - the Money Museum and Ethical Legend - have come together to create a...

    Exclusive collection for the Money Museum, hono...

    Ethical Legend develops an exclusive collection for the Money Museum, honoring Portugal's history. Two Portuguese entities - the Money Museum and Ethical Legend - have come together to create a...

  • Four Seasons & Ethical Legend - Fine Scarves in Luxurious Hotel

    Four Seasons & Ethical Legend - Fine Scarves in...

    A world-renowned brand with some of the most prestigious hotels, residences and private retreats across the globe, The Four Seasons Luxury hospitality is arguably unparalleled. Ethical Legend is very proud and...

    Four Seasons & Ethical Legend - Fine Scarves in...

    A world-renowned brand with some of the most prestigious hotels, residences and private retreats across the globe, The Four Seasons Luxury hospitality is arguably unparalleled. Ethical Legend is very proud and...

  • E LEGEND LANÇA COLEÇÃO EXCLUSIVA SERRALVES

    E LEGEND LANÇA COLEÇÃO EXCLUSIVA SERRALVES

    Coleção exclusiva inspirada nos 100 anos do parque de Serralves  A Fundação de Serralves, Museu de Arte Contemporânea, aliou-se à Ethical Legend para criar uma coleção de lenços inspirada na...

    E LEGEND LANÇA COLEÇÃO EXCLUSIVA SERRALVES

    Coleção exclusiva inspirada nos 100 anos do parque de Serralves  A Fundação de Serralves, Museu de Arte Contemporânea, aliou-se à Ethical Legend para criar uma coleção de lenços inspirada na...

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